16.12.2025

Sales and marketing: Achieving more together!

In a joint workshop with our agency Floor Seven and the marketing and sales team, we worked towards a common goal: to integrate sales and marketing even more effectively.

The focus was on clear touchpoints, efficient processes and the question of how we can strengthen our teams.

Key findings:

• The focus is on customer benefit, not on the product.
• CRM systems replace Excel for structured tracking.
• Marketing is an enabler through product videos, digital documents and clear templates.
• Every touchpoint counts: from trade fairs to after-sales.
• Regular communication is crucial.

Conclusion: Only through a strong connection between marketing and sales can we offer our customers the best service – the easy way.