The “Helping Runners” scheme is born
As a family business, we consider it our duty to assume responsibility for a more social, more just, and better world.
For many years, we have been organizing donation projects, have stopped giving promotional or Christmas gifts to our customers and, as a family, are personally involved in social projects. Over the years, we have developed a friendly relationship to the organization and persons responsible for the Waldpiraten project in Heidelberg (name translates to “Forest Pirates”).
The camp is organized by the German Pediatric Cancer Foundation and supports children and youths, most of whom have undergone several years of tumor treatment, as they take their first steps back to a “normal” life.
The camp residents often also have severe disabilities due to brain surgery or other surgical interventions. The camp hosts photography workshops, crafting courses and other activities that aim to give the children and youths a first sense of achievement and help them regain confidence.
The many campaigns we conducted together combined with our great personal interest in running resulted in the concept of „HELPING RUNNERS“